While I don't see myself as an 'artiste' there's great craft in writing a decent headline. I treat every brief with respect, because I reckon it's only good manners to respect your audience every time you speak to them. We should never forget it's a privilege to speak to the masses. Even a retail poster or catalogue is an opportunity to touch someone (not in the bathing suit area, you sicko). One of my personal mantras is 'Make them laugh, make them cry, make them buy.' I digress. Here are a few I'm proud of.