‘I bought a Jeep’ has entered the Aussie vernacular. It’s one of the most recognisable campaigns on telly in the past 10 years. And there are countless parodies on YouTube. This EFFIE winning work has worked its proverbial tits off, moving a lot of metal. Jeep went from counting their sales on one hand to selling over 40,000 vehicles annually. Here are a couple of the spots we did.